(PDF)ĭuckDuckGo identifies and blocks these online trackers from sites like Google and Facebook.

While this data won't identify you, these internet habits paired with access to your social media profiles are enough to recognize you, according to a study from Princeton and Stanford universities. These trackers collect data on your interests and behavior on certain websites. Princeton's Web Transparency and Accountability Project found that Google trackers are present in about 75% of websites, while Facebook trackers are present in about 25% of sites. Online trackers are everywhere on the internet.

Here are five reasons why you should be using DuckDuckGo. DuckDuckGo has rolled out Android and iOS mobile apps and browser extensions to help keep your information secure no matter if you use it on your phone or computer. These trackers and ads can be annoying, and one step some people have taken to combat them is to use DuckDuckGo.ĭuckDuckGo has positioned itself as a privacy-focused alternative to search engines like Google. You can see this in action when you search for a new shirt online, and for days afterwards you see nothing but ads for shirts. It's no secret that some companies track you across the internet.

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